Consumer Perception of Online Food Delivery Startup Apps in Pune City

A single window for ordering from a wide range of restaurants, online food delivery mobile applicationshave become popular over these years. This trend has changed the mindset of customers, gratifying users ofdifferent age groups. There are wide varieties of restaurants now delivering online services at best offers andreasonable prices. This, indeed, has expanded their daily business, witnessing a boom in online food deliveringsystem as well as popularizing it across the country. The online food ordering system sets up a food menu onlinewith the help of mobile applications like Zomato, Swiggy and Uber Eats. Science and technology are developingday by day and undoubtedly, it can be said that the invention of internet has expanded the country's onlinebusiness enterprises. From booking tickets, paying bills, buying utensils and so on, internet has endorsedeveryone in many ways and the recent development is food delivering applications where the desired food itemsare delivered at the user's doorstep. It frees customers from visiting the eateries and also the long wait inrestaurants. In this study, the main focus is to analyze the perception of consumer towards online food orderingservices. The research takes both quantitative and qualitative approach to the study.