To pledge or not to pledge that is the question: Carbon literacy training and international post-graduate students – an application of Q methodology

Carbon Literacy Training (CLT) aims to bridge the gap between environmental knowledge and pro-environmental behaviour, yet sustained behavioural change remains uneven, particularly in multicultural learning contexts. This study examines how international postgraduate students respond to CLT, focusing on environmental pledging as a behavioural indicator of engagement. Using Q methodology, the subjective perspectives of 39 students who completed a CLT programme were analysed, revealing three distinct profiles: morally driven but pessimistic individuals, empowered educators and local change agents, and globally minded realists aware of structural constraints. Pledging behaviour was most prevalent among participants who identified as educators and community influencers, while others expressed strong environmental values but hesitated to formalise commitments. The findings suggest that standardised CLT and uniform pledging models risk overlooking emotional, cultural, and contextual differences among learners. The study argues for more adaptive and inclusive CLT approaches, incorporating flexible pledge formats and culturally sensitive engagement strategies to better translate concern into sustained pro-environmental action. • Q methodology reveals three distinct orientations toward carbon literacy and pledging • High climate concern does not consistently translate into pledging behaviour • Pledging is most common among students identifying as educators and change agents • Cultural, emotional, and structural factors shape engagement with carbon literacy • Flexible, culturally sensitive pledging may improve carbon literacy outcomes

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Journal
Social Sciences & Humanities Open
Published
2026-02-21
DOI
https://doi.org/10.1016/j.ssaho.2026.102617
Primary Topic
Climate Change Communication and Perception
Type
article
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0.00
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article

To pledge or not to pledge that is the question: Carbon literacy training and international post-graduate students – an application of Q methodology

Gary Samuel, Mark Sutcliffe
Social Sciences & Humanities Open
Climate Change Communication and Perception
article

To pledge or not to pledge that is the question: Carbon literacy training and international post-graduate students – an application of Q methodology

Gary Samuel, Mark Sutcliffe
article en

Abstract

Carbon Literacy Training (CLT) aims to bridge the gap between environmental knowledge and pro-environmental behaviour, yet sustained behavioural change remains uneven, particularly in multicultural learning contexts. This study examines how international postgraduate students respond to CLT, focusing on environmental pledging as a behavioural indicator of engagement. Using Q methodology, the subjective perspectives of 39 students who completed a CLT programme were analysed, revealing three distinct profiles: morally driven but pessimistic individuals, empowered educators and local change agents, and globally minded realists aware of structural constraints. Pledging behaviour was most prevalent among participants who identified as educators and community influencers, while others expressed strong environmental values but hesitated to formalise commitments. The findings suggest that standardised CLT and uniform pledging models risk overlooking emotional, cultural, and contextual differences among learners. The study argues for more adaptive and inclusive CLT approaches, incorporating flexible pledge formats and culturally sensitive engagement strategies to better translate concern into sustained pro-environmental action. • Q methodology reveals three distinct orientations toward carbon literacy and pledging • High climate concern does not consistently translate into pledging behaviour • Pledging is most common among students identifying as educators and change agents • Cultural, emotional, and structural factors shape engagement with carbon literacy • Flexible, culturally sensitive pledging may improve carbon literacy outcomes

Social Sciences & Humanities OpenVol. 13
Cardiff Metropolitan University (GB)
Quality Education
Openalex Percentile: Top 54%
Climate Change Communication and Perception
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To pledge or not to pledge that is the question: Carbon literacy training and international post-graduate students – an application of Q methodology — Gary Samuel, Mark Sutcliffe · Social Sciences & Humanities Open (2026) | TGRS Research Map | TGRS