Hate Language towards Women in Georgian Electronic Media Platforms

This paper explores the reasons and linguistic manifestations of hate speech against women in Georgia. Even though the legal system of the country ensures gender equality, deep-rooted patriarchal norms continue to shape attitudes in society that begin in early childhood and are reinforced through language, education, and media. The analysis of 500 comments selected from the posts regarding articles in the electronic media reveals recurring hate speech that includes profanity, slut-shaming, victim-blaming, misogynistic language and dehumanization. Notably, women themselves are the ones who often participate in reinforcing such views, which contributes to their passing down generations. This helps normalize violence and perpetuate gender stereotypes. The findings highlight how hate speech, often disguised as humour, strengthens traditional gender roles and justifies abuse. The study underlines the importance and the urgent need for public awareness and education regarding the problem in order to dismantle harmful stereotypes aiming at a more respectful society where violence against women is neither accepted nor ignored.