How digital agility influences green supplier integration: exploring the role of supply chain traceability and market turbulence

Purpose Digital technology adoption has become an important means for manufacturing firms to manage the supply chain by enhancing information processing and cross-firm coordination. However, it remains underexplored how firms’ digital agility supports green supplier integration under dynamic environments. Based on dynamic capability theory, this study examines the relationship between digital agility and green supplier integration. Design/methodology/approach Using survey data from 223 manufacturing firms in China, we conduct hierarchical regression and bootstrapping to examine the effect of digital agility on green supplier integration, the mediating role of supply chain traceability and the moderating role of market turbulence. Findings The results indicate that digital agility is positively associated with green supplier integration and that supply chain traceability mediates the relationship between digital agility and green supplier integration. In addition, market turbulence strengthens the positive relationship between digital agility and supply chain traceability. Originality/value This study advances research on the antecedents of green supplier integration in the era of digitalization by shifting focus from technology adoption to digital agility as a dynamic capability. By revealing that digital agility relates to green supplier integration through enhanced supply chain traceability, the study provides a nuanced theoretical perspective for understanding how digitalization affects green supplier integration. By identifying market turbulence as a boundary condition for the digital agility-traceability link, the study extends the understanding of when digital agility is more likely to translate into supply chain traceability.