Inclusive leadership and financial–marketing decision-making in crises: gender diversity and brand resilience
The results highlight that it is marketing and stakeholder communication to maintain activity, not austerity, that will protect brand equity. Organizations should promote a gender-balanced leadership, and empathetic communication to enhance the resilience of businesses in economic recessions.
Authors
- Abdulaziz S. Al Naim (ORCID: https://orcid.org/0009-0003-3491-9234)
- Muhammad Yar Khan (ORCID: https://orcid.org/0000-0003-0731-9260)
- Abdulrahman Alomair
- Dr Anam Javeed
Institutions
- Effat University (SA)
- COMSATS University Islamabad (PK)
- Northumbria University (GB)
- College of Accounting (SI)
- King Faisal University (SA)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2026-02-18
- DOI
- https://doi.org/10.3389/fpsyg.2026.1730375
- Primary Topic
- Public Relations and Crisis Communication
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Northumbria University
- King Faisal University