ZOMATO BLINKIT ACQUISITION: A STUDY OF ITS BUSINESS IMPACT

The Indian digital commerce market has undergone a revolution as a result of the rise of fast commerce and online food delivery services. In India, Zomato is a major food delivery platform that has grown its business by purchasing Blinkit and entering the fast commerce market. The goal of this research is to assess the effects of Zomato's purchase of Blinkit on the firm's financial results and overall business activities. To determine the effectiveness of the purchase, the study evaluates profitability, liquidity, working capital position, and revenue models. The research relies on secondary data taken from industry reports, financial statements, annual reports, and published sources. The financial impact of the acquisition is evaluated using analytical methods like ratio analysis, working capital analysis, and revenue model analysis. The results suggest that the acquisition enhanced Zomato's market position and revenue diversification while simultaneously raising its near-term operating expenses and impacting its profitability. The purchase has the potential to generate long-term value for Zomato, according to the study, if cost controls are maintained and strategic integration is carried out successfully.