Filtering Trust: Disclosing the Role of Artificial Intelligence Decreases Trust in Technology, but Does Not Prevent Harm to Body Image After Viewing <scp>AI</scp> ‐Generated Content

The findings of this study demonstrate that viewing AI-generated images of influencers negatively impacts body image regardless of whether the role of AI is known. These findings suggest that while labels may help keep the user informed, they are not enough, underscoring the need for clearer guidance on whether and how AI tools can be safely used online.