New Trends in the Fight Against Sports Piracy

Abstract This report examines emerging trends in the fight against sports event piracy within the European Union. Despite ongoing regulatory and technological efforts, current anti-piracy measures have proven only partially effective, largely due to the evolving nature of digital dissemination and the increasing sophistication of infringing networks. In response, new approaches are being developed across different jurisdictions. Italy has introduced Piracy Shield, an automated system designed to implement blocking measures swiftly and efficiently. In France, rightsholders have expanded their enforcement efforts by directing actions against intermediaries beyond traditional internet service providers, such as content delivery networks and virtual private networks. In parallel, both countries have strategies aimed at improving legal content accessibility through innovative distribution models that challenge established industry practices can be appreciated. By analyzing these developments, the paper seeks to identify the emerging directions and potential effectiveness of these initiatives in shaping the future of anti-piracy enforcement in the sports broadcasting sector.