Framing effects on smoking cessation intentions: A quasiexperimentalstudy of gain- versus loss-framed text messagesamong male smokers in China
Gain-framed messages were associated with higher quit intentions than loss-framed messages among Chinese male smokers. Tailoring message framing to smokers' psychological profiles may yield more favorable responses. Given the quasi-experimental design, further studies are needed to obtain sufficient evidence for culturally sensitive tobacco control strategies in China.
Authors
- Shuhan Jiang
- Jiawei Jin
- Wei Guo
- Yannan Jiang
Institutions
- Zhejiang Chinese Medical University (CN)
- University of Auckland (NZ)
- Hangzhou Center for Disease Control and Prevention (CN)
- Wuhan Prevention and Treatment Center for Occupational Diseases (CN)
Publication Details
- Journal
- Tobacco Induced Diseases
- Published
- 2026-02-17
- DOI
- https://doi.org/10.18332/tid/216244
- Primary Topic
- Behavioral Health and Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.00