Why should I use social chatbots? On potential users’ acceptance and the role of anthropomorphism

We identified relevant personal characteristics for potential users' intention to use social chatbots and found that potential users prefer using social chatbots with a more human-like appearance. While anthropomorphism can affect potential users' intention to use social chatbots, other aspects seem more important. Overall, our findings provide valuable starting points to better understand why people intend to use social chatbots.