Exploring #Zyn-Related Video Content Posted by Zynfluencers on TikTok
This study suggests that macro influencers can be utilized to deliver accurate health information about nicotine products, while micro and nano influencers can be strategically engaged to boost audience interaction and communicate health risks, thereby addressing a wider audience and potentially reducing the appeal and misuse of Zyn products.
Authors
- Samia Amin (ORCID: https://orcid.org/0000-0001-9526-1606)
- Pallav Pokhrel (ORCID: https://orcid.org/0000-0002-7906-0799)
- Wayne Buente (ORCID: https://orcid.org/0000-0002-2468-7308)
- Andrew Mettias
- Sayed Mahmud Samiul Amin
- Jerel-Dayne Duque
- Scott K. Okamoto
Institutions
- University of Hawaiʻi at Mānoa (US)
- East China University of Science and Technology (CN)
- University of East London (GB)
Publication Details
- Journal
- Substance Use & Misuse
- Published
- 2026-02-16
- DOI
- https://doi.org/10.1080/10826084.2026.2624783
- Primary Topic
- Media Influence and Health
- Type
- article
- Field-Weighted Citation Impact
- 0.00