Ibero-American Edutokers: multidimensional analysis of their educational content

Abstract In recent years, TikTok has reshaped the educational landscape with a predominance of audiovisual capsules as teaching–learning channels. In this context, the emergence of edutokers presents a new educommunicative paradigm that fuses entertainment with education to give way to an informal training process. The aim of this research is to assess the educational quality of Ibero-American edutokers, based on five dimensions: curricular; technical-artistic-narrative; pedagogical; didactic; and accessibility. The study seeks to expand our understanding of the impact of edutokers’ educational content on non-formal learning experiences within the digital environment, evaluating how these five dimensions are integrated into the learning process. The study uses a quantitative approach with a non-experimental cross-sectional design, exploratory and inferential in nature, based on a multidimensional instrument that analyzes the educational quality of the content presented by the 15 most representative edutokers in Ibero-America, selected through purposive sampling. The results reflect significant differences over time in the content presented by educational influencers on TikTok, with significant improvements in the dimensions analyzed. However, aspects such as pedagogy and didactics show more gradual development, while accessibility still has room for improvement in the transmission of educational content.