The Influence of Green Product and Corporate Social Responsibility on Consumer Purchase Decision

The increasing environmental pollution triggered the company to process the waste into a material that has a use value. In addition, the company currently pursuing a strategy of corporate social responsibility to engage consumers in real action in protecting the environment. This study was conducted in order to determine the influence of green products and corporate social responsibility on consumer purchasing decisions. This analysis used descriptive research design and verification with calculation of structural equation modeling on 100 respondents. The results of this study indicate that the green product has no effect or no relation to the purchasing decision it is due to lack of consumer knowledge about environmentally friendly green products. However, corporate social responsibility with purchasing decisions have a significant relationship.