Global Mind Project data in the United States: A comparison with national statistics
The Global Mind Project (GMP) uses quota-based dynamic online ad targeting (Q-DOAT) via Meta and Google Ads to recruit large-scale populations.Analysis of 114,721 US responses (2020-2024) showed GMP demographic trends aligned within 5-7% of national statistics from ACS, HPS, and ATP.Slight differences were observed, including 5-10% higher representation of single individuals, those with fewer close friends, and those seeking mental health treatment.GMP data demonstrate that online recruitment, combined with post-stratification, can produce data that aligns well with national demographic and social trends.The study supports the utility of GMP as a scalable, near real-time platform for population health monitoring.
Authors
- Jennifer Jane Newson (ORCID: https://orcid.org/0000-0001-6732-5991)
- Tara C. Thiagarajan (ORCID: https://orcid.org/0000-0001-5664-3281)
- Oleksii Sukhoi
- Joseph Taylor
Institutions
- Pearson (United States) (US)
Publication Details
- Journal
- International Journal for Population Data Science
- Published
- 2026-02-16
- DOI
- https://doi.org/10.23889/ijpds.v11i1.3148
- Primary Topic
- Survey Methodology and Nonresponse
- Type
- article
- Field-Weighted Citation Impact
- 0.00