Employing Interpretive Structural Modeling (ISM) to Identify and Prioritize Factors Affecting the Development of Enterprises with the Help of ANP

The purpose of this research is to provide a practical model for prioritizing the factors affecting the development of small and medium production enterprises in industrial towns, with an emphasis on the Interpretive Structural Modeling (ISM) approach. Small and medium units with a focus on innovation, especially in developing countries, play an important role in today's economy. The results of this research reveal the status of active small and medium enterprises in East Azerbaijan province in the direction of further development and growth of these units according to the effective criteria for their better management. Therefore, manufacturing companies as well as educational and research centers related to this field of study can be beneficiaries of the possible results of this research. The research method is qualitative. In the qualitative part, with the help of a systematic review, the factors influencing the development of (SMEs) enterprises were identified, and then with the help of the VOXA questionnaire, they were exposed to the judgment of several knowledgeable experts in the industry, were identified with the help of MICMAC analysis and Matlab software. because only a number of experts had the appropriate information to answer the questions of the questionnaire who have at least 10 years of work, study and research experience in the fields related to (SMEs) enterprises. the model process continued until the theoretical saturation stage. To determine the reliability of the measurement tool, the value of the ICC coefficient was confirmed in terms of consistency and absolute agreement.