In-Store Beverage Pricing and Marketing Before and After a Sugar-Sweetened Beverage Tax in Newfoundland and Labrador
The lack of change in posted prices of taxable SSBs indicate that the NL SSB tax was not communicated at the point of decision-making. While some marketing changes post-tax were observed, results should be interpreted cautiously as they cannot be attributed definitively to the tax. Existing literature implies that industry may adapt marketing conduct to counteract beverage taxes. Such changes were limited in NL, suggesting retailers may have opted not to display the tax rather than attempt to actively counteract it. Lack of transparency surrounding the tax may neutralize intended behavioral effects.
Authors
- Marie-Claude Paquette
- Scott Harding (ORCID: https://orcid.org/0000-0002-7728-2339)
- David G. Hammond (ORCID: https://orcid.org/0000-0001-8197-6010)
- Yanqing Yi (ORCID: https://orcid.org/0000-0003-2515-0403)
- Rachel Prowse (ORCID: https://orcid.org/0000-0002-3015-2385)
- Kierra Dooley (ORCID: https://orcid.org/0009-0004-6741-6403)
- Kayla Crichton
- Kim Raine
- Peizhong Peter Wang
- Daniel A. Zaltz
Institutions
- Memorial University of Newfoundland (CA)
- University of Waterloo (CA)
- University of Ottawa (CA)
- University of Alberta (CA)
- University of Toronto (CA)
- Hebrew Immigrant Aid Society (US)
- Institut National de Santé Publique du Québec (CA)
- Memorial (RU)
Publication Details
- Journal
- Public Health Nutrition
- Published
- 2026-02-16
- DOI
- https://doi.org/10.1017/s1368980026102146
- Primary Topic
- Obesity, Physical Activity, Diet
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Heart and Stroke Foundation of Canada
- Canadian Institutes of Health Research
- Banting and Best Diabetes Centre, University of Toronto