From Green Talk to Green Action: Driving Corporate Sustainable Development Through Green Corporate Social Responsibility in the Digital Era—A Moderated Mediation Model

ABSTRACT This study aimed to investigate how the determinants of corporate sustainable development (CSD) can be effectively unlocked through the integration of green corporate social responsibility (GCSR), environmental strategy (ES), green innovation (GI), and green intrapreneurial spirit (GIS) in the digital era. The research further evaluates the moderating roles of digital transformation (DT) and employee green performance (EGP) in shaping these relationships. For data collection, the survey instrument is adopted to assess the impact of these elements on organizational sustainability practices. A stratified random sampling technique ensured representation across firm sizes and provinces. Primary data were collected from 418 managers in Pakistan's manufacturing sector. The study's results reveal that GCSR significantly drives CSD and ES, whereas ES fully mediates the GCSR–CSD link. GIS and GI partially mediate the relationship, and EGP amplifies the GIS–CSD link. This study broadens the scope of this topic by encouraging worldwide academia to investigate these variables in future projects. The study contributes to the environmental management literature by incorporating crucial determinants of CSD under one framework and provides practical insights for stakeholders, policymakers, and industry professionals. The study's findings provide evidence‐based insights to the stakeholders that encourage corporate sustainability practices.