Online marketing for alcohol home delivery and alcohol purchasing behaviour: A mixed-methods study
These findings show current marketing strategies encourage drinkers to purchase more alcohol. Strengthened policy initiatives are needed to help reduce alcohol-related harms due to marketing practices.
Authors
- Peter Miller (ORCID: https://orcid.org/0000-0002-6896-5437)
- Adyya Gupta (ORCID: https://orcid.org/0000-0003-3900-9849)
- Kira Button (ORCID: https://orcid.org/0000-0003-1103-927X)
- Florentine Petronella Martino (ORCID: https://orcid.org/0000-0001-6718-5239)
- Kathryn Backholer (ORCID: https://orcid.org/0000-0002-3323-575X)
- Julia Stafford (ORCID: https://orcid.org/0000-0001-5959-0525)
- Kerri Coomber (ORCID: https://orcid.org/0000-0001-6160-0235)
- Ryan Baldwin
- Emma Masiero
Institutions
- Deakin University (AU)
- Eastern Health (AU)
- Cancer Council Western Australia (AU)
- Monash Health (AU)
Publication Details
- Journal
- International Journal of Drug Policy
- Published
- 2026-02-14
- DOI
- https://doi.org/10.1016/j.drugpo.2026.105202
- Primary Topic
- Substance Abuse Treatment and Outcomes
- Type
- article
- Field-Weighted Citation Impact
- 0.00