Social capital, misinformation and the role of dermatologists online: comment on ‘When science meets the algorithm: the digital distortion of dermatology research’

The proliferation of dermatological misinformation on social media reflects a broader transformation in how medical authority is constructed and trusted in digital environments. Algorithmic systems privilege visibility and relatability over clinical expertise, amplifying misleading narratives and disproportionately affecting emotionally salient skin conditions. Sustaining public trust requires anticipatory strategies that convert institutional authority into effective networked communication through coordinated education, digital engagement and clinician training. We highlight key issues that warrant addressing, building on an article published in the British Journal of Dermatology.