Phytobiotics as Dietary Natural Growth Promoters in Producing High-Quality and Safe Poultry Products—A Narrative Review

As the demand for poultry meat and eggs is increasing in the world, and the use of antibiotics is forbidden in Europe (since 2006), with countries such as the Philippines, Thailand, Bangladesh and China having imposed restriction or prohibitions, researchers and producers have sought for effective non-antibiotic alternatives. Probiotics, prebiotics, synbiotics and phytobiotics are frequently used as alternatives in the field of poultry production. Phytobiotics, plant-derived substances, also referred to as botanicals or phytogenics, are used as animal diets supplements due to their wide range of bioactive compounds (menthol, curcumin, eugenol, allicin and others) and many advantages. They are classified as herbs, spices, plant extracts and essential oils. Some of the benefits offered by the dietary phytobiotics are antimicrobial, antioxidant, digestion stimulant, anti-inflammatory, immunomodulatory, carminative, antiseptic and appetite stimulant, the modulation of gut microbiota and improvement in the intestinal histology. Some representatives of phytobiotics are turmeric, oregano, sage, thyme, black pepper, ginger, garlic, echinacea, rosemary and others. Despite the significant potential of phytobiotics, their widespread adaptation is currently inhibited by challenges regarding cost-effectiveness (high price for raw materials), scarce regulatory frameworks, and inconsistent biological efficacy. The lack of standardization reflects a dual challenge, enclosing both the inherent chemical variability of raw botanical materials and the technical inconsistencies present throughout the industrial manufacturing, and extraction processes as producers use different machinery for extracting and producing the animal feed. To address these systemic impediments, a joint effort across the entire value chain—from primary producers to regulatory authorities—is essential for the development of unified testing protocols and standardization dosage guidelines that ensure the pharmacological safety and reliability of phytobiotic products.