Development and application of the BREATHE framework for systematic content and quality evaluation of tobacco cessation mobile applications in India
This study provides a structured understanding of the current landscape of tobacco cessation apps in India using the newly developed BREATHE Framework. It highlights opportunities to strengthen app design by integrating evidence-based content, behavioural support, and user-focused features. The framework offers a valuable benchmark for researchers, developers, and policymakers to guide the creation of more evidence-informed, engaging, and culturally appropriate cessation tools. These insights can contribute to improving digital tobacco control strategies and expanding accessible support for individuals seeking to quit.
Authors
- Rhea Vas (ORCID: https://orcid.org/0000-0003-4401-5696)
- Varkey Nadakkavukaran Santhosh (ORCID: https://orcid.org/0000-0001-9197-2646)
- Vaibhav Kumar (ORCID: https://orcid.org/0000-0003-2166-1740)
- Karthiga Sakthi (ORCID: https://orcid.org/0009-0002-0816-7297)
- Om Prakash Bera
- Shruthi Bannur
- Shreya S
- U Venkatesh
Institutions
- University of Iowa (US)
- Baba Raghav Das Medical College (IN)
- Chettinad Health City (IN)
- ACT Foundation (US)
- KLE Academy of Higher Education and Research (IN)
- Global Development Incubator (US)
- Dr D Y Patil Dental College & Hospital (IN)
- Oldham Council (GB)
- All India Institute of Medical Sciences (IN)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2026-02-13
- DOI
- https://doi.org/10.1093/ntr/ntag035
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00