FACTORS OF SUCCESSFUL CAREER FOR SALES EMPLOYEES

The purpose of this article is to study the factors that contribute to successful careers in sales. The study of professional career as a theoretical phenomenon is highly relevant in modern conditions. Understanding its dynamics and the influence of various factors allows both employees and employers to adapt to the challenges of the time and build successful strategies for professional development. In today’s competitive environment, the role of sales managers is very important. They contribute to revenue growth and play a decisive role in managing and motivating sales departments to achieve high results. Therefore, it is extremely important to know what factors influence the professional success of a sales manager. The article examines various approaches to understanding the term “career”, considers the factors of career formation and its types. The second part of the article analyzes the features of the profession of a sales manager and options for career opportunities in this professional field, highlights the factors of a successful career of a sales manager.