EFFECTIVE MANAGEMENT OF GOLD LOAN TO PROVIDERS BY CUSTOMERS WITH SPECIAL REFERENCE IN COIMBATORE CITY

This study focuses on increasing applications for gold loans in Coimbatore due to better economic growth and increasing financial awareness, along with a cultural tradition of saving and collecting gold over the long run. It also explains how individuals and businesses can achieve their financial needs through gold loans offered by banks and NBFCs. The study identifies risks such as fluctuations in gold prices, defaults by borrowers, incorrect valuation fraud, and regulatory changes, and discusses their correct management by financial institutions. Furthermore, it looks into customer views on the safety measures being taken with a view to ensure better gold loan services in Coimbatore. Quick processing, less documentation, and faith in the lender are some reasons for choosing gold loans, The findings. Customers also welcome transparency and awareness on interest rates, repayment terms, and risks.