CORPORATE PORTAL FOR STAFF AS A FACTOR IN STAFF ENGAGEMENT

The article discusses the current issues of creating and developing an organization’s corporate portal. The authors explore the functionality of a corporate portal, focusing on the reasons for employees’ lack of interest in the corporate portal and providing solutions to address these issues. According to the authors, a modern corporate portal should not only be visually appealing but also user-friendly, providing relevant and useful information, being personalized, and encouraging every employee to participate in the corporate portal. The article provides detailed guidance on how to achieve these goals. Among such tools are gamification, the use of methods of non-material motivation and many other different ways of attracting attention, holding contests and quizzes, the use of corporate currency and merch and much more. In conclusion of the article, the main metrics of evaluating the effectiveness of a corporate portal are considered.