Effective Communication in Alternative Food Networks: A Scoping Review and Implications for Scottish Food Systems

This study conducts a scoping review of primarily European literature (2015-2025) to synthesise reported communication strategies within Alternative Food Networks (AFNs) and derive implications for enhancing local food systems in Scotland. The synthesis indicates that the literature most frequently reports a combined use of direct interpersonal engagement and digital platforms as an effective approach. A dominant, cross-cutting theme is the strategic use of narrative construction through storytelling, branding and labelling, to convey messages concerning product quality, sustainability and community. These communicative practices are associated with reported gains in social and economic capital for AFNs. Based on this synthesis, we suggest that for Scottish AFNs, consistently developing a coherent narrative identity and employing an integrated, multi-channel strategy represent promising considerations for strengthening community engagement and network resilience.