The dilemma of coordinated communication in China’s e-cigarette governance: A computational discourse analysis of a social media controversy

The study introduces 'coordinated communication' as both an analytical framework and a practical imperative for effective tobacco governance. Our Research argues that legal regulation must be accompanied by proactive narrative leadership to sustain public health legitimacy. A multi-stakeholder governance mechanism involving health authorities, media institutions, and digital platforms is recommended to rebuild a coherent, health-centered public discourse in the digital.