Porsche: The Business Behind the Legend

The automobile is an inextricably part of our everyday lives. The German automotive industry is one of the oldest in the human history. It constitutes one of the main pillars of the German economy and its importance is undisputed. Iconic brands, such as Volkswagen, BMW, Mercedes-Benz and Porsche, stand for proofs of the quality and innovativeness of this famous industry. The aims of the research are to present the story of Porsche Group and briefly analyse its business evolution in the last decade. the author chose a qualitative research method which was appropriate to achieve the aims of the study. This study briefly displays some of the key moments of the Porsche story, outlining the huge contribution made by Ferdinand Porsche to its remarkable success. Moreover, it shows that the Porsche Group attained an impressive business performance in the period 2015- 2024.