Role of Artificial Intelligence Governance for Authentic Corporate Social Responsibility Practices

With an emphasis on the new ethical issues that arise due to the rapid development of Artificial Intelligence (AI), this research explores the ever-changing effects of AI on corporate social responsibility (CSR). While previous studies recognized the contribution of AI in improving CSR results, more recent ones shed light on issues like data privacy as well as security concerns, algorithmic and social bias etc. This article critically evaluates how these problems affect CSR practices and investigate how AI governance might help reduce such risks. It examines the ways in which governance frameworks might guarantee that AI technologies and business obligations are ethically aligned. The present study also discusses the phenomena of performative compliance, in which businesses symbolically rather than substantively embrace ethical AI standards - ethical digital washing. This presents serious questions regarding whether companies are actually incorporating public values or are just avoiding criticism. The paper concludes that in the AI era, real CSR demands governance and authentic incorporation of ethical framework.