STUDY ON ENTREPRENEURIAL RESPONSES AND SURVIVAL METHODS DURING ECONOMIC DOWNTURN IN COIMBATORE

The industrial city of Coimbatore, which is an integral part of the small and medium enterprise (MSME) economy of Tamil Nadu, is currently facing a serious economic slowdown in the years 2025-2026. The region, which has been known for its excellent work in the fields of textiles, engineering goods, and auto parts, is currently affected by the rising tariffs of global trade, the rising costs of raw materials, the rising costs of energy, and the shifting of industries to other industrial zones. The research examines the entrepreneurial approach adopted by the Coimbatore companies to sustain themselves and continue operations during the slowdown. The research highlights the changes that include the adoption of lean manufacturing, financial turnaround, digital transformation, the research will provide insights on how the traditional industrial centers can develop the ability to withstand global economic uncertainties.