132. The psychological healing of the audience in cultural and creative product design using psychological models

Abstract Background As an important carrier of cultural inheritance and emotional expression, cultural and creative products can achieve psychological comfort and repair by stimulating users’ collective memory and emotional resonance through their design. Psychological models provide theoretical support for understanding this process. For instance, the self-determination theory emphasizes that cultural and creative products satisfy users’ autonomy, competence and sense of belonging. If psychological models are applied to the design of cultural and creative products, it can accurately capture users’ deep-seated needs in cultural identity, emotional regulation and meaning construction. To explore the psychological healing influence mechanism of psychological models on the audience of cultural and creative product design, this study analyzes the design cases of cultural and creative products combined with psychological models. Methods The research selected 120 audiences for cultural and creative product design as experimental subjects and divided them into the experimental group and the control group. The control group received regular displays of cultural and creative products, while the experimental group experienced cultural and creative products that incorporated psychological model theories. The experiment lasts for four weeks, and every week, the research subjects are required to participate in cultural and creative product experience activities. Both groups of experimental subjects had moderate or severe symptoms of depression and anxiety before the experiment was conducted. Before and after the experiment, the Self-rating Depression Scale (SDS) and the Self-rating Anxiety Scale (SAS) were used to evaluate their psychological healing situations. Results The scores of the depression and anxiety scales of the experimental group and the control group before and after the experiment are shown in Table 1. As shown in Table 1, before the experiment was conducted, there were no significant differences in SDS and SAS scores between the two groups (p>.05), indicating that the baseline levels were consistent. After the experiment, the SDS score of the experimental group decreased from 2.25 ± 0.36 to 1.80 ± 0.22, and the SAS score decreased from 2.20 ± 0.40 to 1.81 ± 0.24. The reductions were significantly greater than those of the control group (p<.05). Discussion The design of cultural and creative products integrating psychological models has a significant promoting effect on the emotional regulation and psychological repair of the audience, which can alleviate their depression and anxiety and enhance their psychological resilience. At present, research is only limited to the observation of short-term intervention effects and lacks the tracking and verification of long-term psychological improvement effects. Subsequent studies can extend the intervention period and add follow-up links to assess the sustainability of its effects.