Sports YouTube engagement as a moderator for social support on wellbeing: a mediation model with exercise behavior

The results highlight the potential of digital engagement, particularly accessible sports YouTube content, to enhance exercise behavior and wellbeing in everyday life. These findings underscore the importance of leveraging social media platforms to promote public health, given the high accessibility of sports YouTube engagement. This study contributes to the interdisciplinary integration of sports media and sports psychology, providing a foundation for future digital health interventions.