28. The impact of the combination of intangible culture and outdoor activities on the happiness of public life from the perspective of image dissemination

Abstract Background The concept of mass life happiness involves multiple disciplines such as psychology, sociology, economics, etc. It is usually used to measure people's subjective satisfaction and happiness with their quality of life. Leisure and entertainment activities have a significant positive impact on enhancing the happiness of the general public's lives. However, there are problems with social barriers and poor content quality in current entertainment and leisure activities, which restrict the improvement of people's sense of happiness in life. Therefore, in order to enhance the public's sense of happiness in life, research has designed a leisure mode that combines intangible culture with outdoor activities from the perspective of image dissemination. Methods Select 300 volunteers and randomly divide them into an experimental group and a control group, with 150 people in each group. The control group engages in regular outdoor activities for leisure, while the experimental group adopts a leisure approach that combines intangible culture with outdoor activities. Use the General Well Being Schedule (GWB) to assess the well-being of volunteers. Results The GWB scores of each group after intervention are shown in Table 1. There was no statistically significant difference in GWB scores between the two groups of volunteers before intervention (p>.05), indicating comparability between the groups. According to Table 1, in terms of health concerns, the scores of the experimental group and the control group were -2.4 ± 1.75 and -1.4 ± 2.16, respectively (p<.05). The scores of satisfaction and interest in life for the two groups were -4.25 ± 1.18 and -5.34 ± 1.69, respectively (p<.05); The scores for depression or happiness in both groups were 21.5 ± 3.18 and 22.3 ± 3.47, respectively (p<.05). The above results indicate that the proposed method can effectively enhance the general public's sense of life happiness. Discussion The study verified through comparative experiments that the combination of intangible culture and outdoor activities in leisure activities from the perspective of image dissemination has a positive effect on enhancing people's sense of happiness in life. After intervention, the GWB scores of the experimental group in multiple core dimensions such as health concerns, life satisfaction, and emotional control were significantly better than those of the control group (p<.05), especially in alleviating health anxiety and enhancing interest in life. However, due to the limited sample size, we will consider expanding the sample range and extending the intervention period in the future to further verify the long-term effectiveness and universality of this model. Funding No. 2022HZ1687.