Smart Cities and quality of life in Budapest: Implications for city management

AIMS OF THE PAPERThe aim of this study is to examine the association between smart city development and residents’ qualityof life in Budapest. This includes evaluating urban consumers’ perceptions and attitudes towards existingsmart solutions in the city across various aspects of their life. METHODOLOGYThe research employed a trilingual questionnaire (English, Hungarian and Mandarin Chinese) to accommodateBudapest’s diverse population of resident consumers. The data collection yielded 453 valid responses.Distribution occurred through both electronic platforms (web-based interfaces, QR codes, DistrictForums, expatriate networks) and paper-based instruments, which were completed by interviewers in variousdistricts of the city. MOST IMPORTANT RESULTSRespondents generally have a positive image of Budapest, and they find the city relatively safe. Budapest’surban environment is rated quite positively, especially the city’s atmosphere. Consumers find public transportefficient, easy to use and easy to navigate. Smart transportation-related services (mobile apps, ticketing,electronic information boards) were rated highly. However, respondents are not so happy with theparking situation and overall traffic management. They are least happy with the quality and cost of housing,followed by healthcare and low salaries compared to the cost of living. Also, they do not see Budapest asa very clean or sustainable city. RECOMMENDATIONSIt is important to build on the city’s strengths (e.g., efficient transport system, cultural attractions, goodatmosphere) and to address apparent weaknesses (e.g., cleanliness, lack of parking). The city should bemade safer for certain groups of residents (e.g., women) and the number of local green spaces should beincreased for older residents who might find it harder to access central locations. Sustainability needs tobe communicated more prominently, and residents, especially those less confident (e.g., older residents),should be encouraged to use smart tools.

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Publication Details

Journal
Marketing & Menedzsment
Published
2026-02-12
DOI
https://doi.org/10.15170/mm.2025.59.04.04
Primary Topic
Smart Cities and Technologies
Type
article
Field-Weighted Citation Impact
0.00
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article

Smart Cities and quality of life in Budapest: Implications for city management

Songling Chang
Marketing & Menedzsment
Smart Cities and Technologies
article

Smart Cities and quality of life in Budapest: Implications for city management

Songling Chang
article en

Abstract

AIMS OF THE PAPERThe aim of this study is to examine the association between smart city development and residents’ qualityof life in Budapest. This includes evaluating urban consumers’ perceptions and attitudes towards existingsmart solutions in the city across various aspects of their life. METHODOLOGYThe research employed a trilingual questionnaire (English, Hungarian and Mandarin Chinese) to accommodateBudapest’s diverse population of resident consumers. The data collection yielded 453 valid responses.Distribution occurred through both electronic platforms (web-based interfaces, QR codes, DistrictForums, expatriate networks) and paper-based instruments, which were completed by interviewers in variousdistricts of the city. MOST IMPORTANT RESULTSRespondents generally have a positive image of Budapest, and they find the city relatively safe. Budapest’surban environment is rated quite positively, especially the city’s atmosphere. Consumers find public transportefficient, easy to use and easy to navigate. Smart transportation-related services (mobile apps, ticketing,electronic information boards) were rated highly. However, respondents are not so happy with theparking situation and overall traffic management. They are least happy with the quality and cost of housing,followed by healthcare and low salaries compared to the cost of living. Also, they do not see Budapest asa very clean or sustainable city. RECOMMENDATIONSIt is important to build on the city’s strengths (e.g., efficient transport system, cultural attractions, goodatmosphere) and to address apparent weaknesses (e.g., cleanliness, lack of parking). The city should bemade safer for certain groups of residents (e.g., women) and the number of local green spaces should beincreased for older residents who might find it harder to access central locations. Sustainability needs tobe communicated more prominently, and residents, especially those less confident (e.g., older residents),should be encouraged to use smart tools.

Marketing & MenedzsmentVol. 59(4)
Corvinus University of Budapest (HU)
Sustainable cities and communities
Openalex Percentile: Top 61%
Smart Cities and Technologies
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