Does gender expression matter in tailoring anti-smoking messages for sexual and gender minority young adults?

Gender is critical to tailoring anti-smoking campaign messages for SGM young adults. We should not view the SGM community as a monolith in smoking interventions and need to tailor messages to different gender groups within the community. Future research should investigate how sexual expressions affect PT and how gender expressions influence persuasion outcomes beyond PT. Additionally, intersectional analyses of multiple social identities may provide deeper insights into the effects of SGM-tailored anti-smoking messages.

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Publication Details

Journal
Nicotine & Tobacco Research
Published
2026-02-13
DOI
https://doi.org/10.1093/ntr/ntag026
Primary Topic
Smoking Behavior and Cessation
Type
article
Field-Weighted Citation Impact
0.00
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article

Does gender expression matter in tailoring anti-smoking messages for sexual and gender minority young adults?

Juno Obedin‐Maliver, Sixiao Liu, Elaine Hanby, Bob Gordon et al.
Nicotine & Tobacco Research
Smoking Behavior and Cessation
article

Does gender expression matter in tailoring anti-smoking messages for sexual and gender minority young adults?

Juno Obedin‐Maliver, Sixiao Liu, Elaine Hanby, Bob Gordon, J. Bradley Chen, Jiaxi Wu, Julia Applegate, Mitchell R. Lunn, Kasisomayajula Viswanath, Jennifer Potter, Qijia Ye, N F N Scout, Ana Machado
article en

Abstract

Gender is critical to tailoring anti-smoking campaign messages for SGM young adults. We should not view the SGM community as a monolith in smoking interventions and need to tailor messages to different gender groups within the community. Future research should investigate how sexual expressions affect PT and how gender expressions influence persuasion outcomes beyond PT. Additionally, intersectional analyses of multiple social identities may provide deeper insights into the effects of SGM-tailored anti-smoking messages.

Nicotine & Tobacco Research
University of Central Florida (US), Harvard University (US), Pancreatic Cancer Action Network (US), Gender Studies (CZ), Lahey Medical Center (US), Genesis Foundation (US), The Centers (US), Dana-Farber/Harvard Cancer Center (US), Stanford Medicine (US), Community Health Partnership (US), Fenway Health (US), University of Pennsylvania (US), Stanford University (US)
Gender equality
Openalex Percentile: Top 55%
Smoking Behavior and Cessation
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Does gender expression matter in tailoring anti-smoking messages for sexual and gender minority young adults? — Juno Obedin‐Maliver, Sixiao Liu, et al. · Nicotine & Tobacco Research (2026) | TGRS Research Map | TGRS