69. Exploration of enterprise-hospital-community linkage model: construction of primary mental health service system supported by corporate social responsibility

Abstract Background As people pay more attention to mental health issues, public awareness in enterprises, hospitals, and communities is gradually improving. However, the current mental health service system still struggles to meet the growing demand in many regions. To this end, a collaborative model among enterprises, hospitals, and communities has been proposed, and the feasibility of building an efficient primary mental health service system with the support of Corporate Social Responsibility (CSR) under this model has been analyzed. The research aims to explore the feasibility of this new linkage model and provide effective references for the innovation of mental health services. Methods The research adopted a mixed research method of quantitative and qualitative parts. Research objects include enterprises, hospitals and communities participating in this model. The study conducted a questionnaire survey among residents in 5 communities (a total of 500 people) to collect residents' needs and satisfaction with mental health services. Collect data on mental health services provided by 10 general hospitals and community health service centers, including service frequency, service content and number of beneficiaries. Conduct in-depth interviews with the CSR directors of five companies, the mental health department directors of hospitals, and the directors of community health service centers to understand the roles and contributions of all parties in the linkage model. The SPSS26.0 software was selected for this study to analyze the relevant data results. Results Through a questionnaire survey of 500 community residents, it was found that about 71.5% of the respondents expressed the need to receive mental health services. However, less than 30% of the respondents are satisfied with the existing services. The main problem is that it is difficult for residents to obtain mental health services free of charge or at low cost. At the same time, there is a shortage of professionals in this type of services. Service data shows that since the implementation of the linkage model, the frequency of community mental health services has increased by 50%, and the number of people receiving services has increased by 40%. The hospital's outpatient reception volume increased by 20%, and the hospitalization rate decreased significantly. The results of in-depth interviews showed that enterprises provided necessary financial and resource support through CSR projects, hospitals provided professional technical support and personnel training, and community health service centers were responsible for implementing specific services. The collaborative cooperation among the three significantly improves the overall efficiency and effectiveness of services. Discussion According to the research results, it is confirmed that the enterprise-hospital-community linkage model, with the support of corporate social responsibility, can help improve the coverage and quality of primary mental health services. The enterprise's resource investment provides guarantee for the sustainable development of services, the hospital's professional support ensures the professionalism and standardization of services, and the community's participation ensures the accessibility and pertinence of services. Future research could consider extending this model to other public health areas such as chronic disease management and elderly care to maximize its social benefits. Funding No. 21XGL018.