Authenticité dans l’activisme de marque : perceptions des consommateurs dans le contexte d’une marque de sport

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Publication Details

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SPIRE - Sciences Po Institutional REpository
Published
2025-05-25
Primary Topic
Consumer Behavior in Brand Consumption and Identification
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article
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article

Authenticité dans l’activisme de marque : perceptions des consommateurs dans le contexte d’une marque de sport

Kavita Miadaira Hamza, Anderson Rosa
SPIRE - Sciences Po Institutional REpository
Consumer Behavior in Brand Consumption and Identification
article

Authenticité dans l’activisme de marque : perceptions des consommateurs dans le contexte d’une marque de sport

Kavita Miadaira Hamza, Anderson Rosa
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Decent work and economic growth
Openalex Percentile: Top 19%
Consumer Behavior in Brand Consumption and Identification
OpenAlex
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