Navigating Online Fandom via Impoliteness and Politeness Strategies in Premier League Football Banter Tweets in Nigeria

This study examines how politeness and impoliteness shape football banter among Nigerian Premier League fans on X. From 50 selected tweets, the results show that impoliteness dominates fan interaction. Positive impoliteness appeared most frequently, followed closely by sarcasm or mock politeness and bald-on-record attacks. Negative impoliteness was also common, while positive politeness and withholding politeness were rare. Overall, the banter relies on playful aggression, teasing and rivalry. These patterns indicate that impoliteness is not simply hostile; it helps fans bond, affirm group identity and participate in the competitive spirit that defines Nigerian online football culture in online fan communities.

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Publication Details

Journal
Journal of Asian and African Studies
Published
2026-02-12
DOI
https://doi.org/10.1177/00219096251415519
Primary Topic
Digital Communication and Language
Type
article
Field-Weighted Citation Impact
0.00
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article

Navigating Online Fandom via Impoliteness and Politeness Strategies in Premier League Football Banter Tweets in Nigeria

Jesutomi Orija, Orija Temidayo, Samuel Babatunde
Journal of Asian and African Studies
Digital Communication and Language
article

Navigating Online Fandom via Impoliteness and Politeness Strategies in Premier League Football Banter Tweets in Nigeria

Jesutomi Orija, Orija Temidayo, Samuel Babatunde
article en

Abstract

This study examines how politeness and impoliteness shape football banter among Nigerian Premier League fans on X. From 50 selected tweets, the results show that impoliteness dominates fan interaction. Positive impoliteness appeared most frequently, followed closely by sarcasm or mock politeness and bald-on-record attacks. Negative impoliteness was also common, while positive politeness and withholding politeness were rare. Overall, the banter relies on playful aggression, teasing and rivalry. These patterns indicate that impoliteness is not simply hostile; it helps fans bond, affirm group identity and participate in the competitive spirit that defines Nigerian online football culture in online fan communities.

Journal of Asian and African Studies
University of Ibadan (NG), Redeemer's University (NG)
Openalex Percentile: Top 62%
Digital Communication and Language
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