A Descriptive Study for Applying Social Media Platforms in Large Size Companies' Recruitment Process in Jordan

Abstract Recruitment is a crucial process which should support the desired developments and strategic achievements for any organization, recruitment landscape has been significantly transformed by advancements in technology, particularly through various social media platforms. This research would investigate largest forty-one companies in Jordan against their recruitment activities over social media platforms in terms of job-vacancy posts, check how this could affect the number of followers for the companies’ platforms over social media such as LinkedIn. Also, to investigate if job posts require previous years of in a specific industry or it tends to be open for enable all interested job seekers to apply from various backgrounds with irrelevant industries.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-02-12
DOI
https://doi.org/10.5281/zenodo.18619481
Primary Topic
Employer Branding and e-HRM
Type
article
Field-Weighted Citation Impact
0.00
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article

A Descriptive Study for Applying Social Media Platforms in Large Size Companies' Recruitment Process in Jordan

Akram Abu Rassa
Zenodo (CERN European Organization for Nuclear Research)
Employer Branding and e-HRM
article

A Descriptive Study for Applying Social Media Platforms in Large Size Companies' Recruitment Process in Jordan

Akram Abu Rassa
article en

Abstract

Abstract Recruitment is a crucial process which should support the desired developments and strategic achievements for any organization, recruitment landscape has been significantly transformed by advancements in technology, particularly through various social media platforms. This research would investigate largest forty-one companies in Jordan against their recruitment activities over social media platforms in terms of job-vacancy posts, check how this could affect the number of followers for the companies’ platforms over social media such as LinkedIn. Also, to investigate if job posts require previous years of in a specific industry or it tends to be open for enable all interested job seekers to apply from various backgrounds with irrelevant industries.

Zenodo (CERN European Organization for Nuclear Research)
Scuola Superiore Meridionale (IT)
Decent work and economic growth
Openalex Percentile: Top 60%
Employer Branding and e-HRM
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