TRANSFORMATIONAL LEADERSHIP DEVELOPMENT AND EMPLOYEE ENGAGEMENT: UNDERSTANDING FROM OMANTEL'S EXECUTIVE EDUCATION AND TRAINING INITIATIVES

This study examines the impact of employee involvement on improving organizational resilience at Omantel, a leading telecoms firm in Oman undergoing significant digital transformation. A mixed-methods approach was employed, utilizing Hierarchical Linear Modelling (HLM), sentiment analysis conducted with NVivo, and thematic content analysis of data obtained from Omantel’s HR analytics, labor statistics, and telecommunications sector reports from 2018 to 2023. Effective engagement strategies such as transparent leadership, cultural alignment, hybrid work models, and AI-enhanced learning resulted in enhanced employee satisfaction, retention rates, and productivity levels. Predictive modelling suggested improved communication and reduced turnover risks. Tailored engagement programs aligned with cultural values, bolstered by advanced data, significantly improve organizational performance during digital transitions This study introduces a scalable methodology for HR professionals, particularly in the Middle East, to align engagement methods with cultural values and digital innovations, essential in the current hybrid workplace environment following the epidemic.