FROM BIG DATA TO INNOVATION: EXAMINING THE IMPACT OF DIGITALIZATION AND ARTIFICIAL INTELLIGENCE ON EDUCATION

Technology plays a fundamental role in an increasingly digital and dynamic world. This article explores digital transformation and innovations in education, such as Big Data and Artificial Intelligence (AI), not only as the adoption of the latest technologies but also as opportunities to enhance, enrich, and transform education while accelerating progress. The study highlights the role of Big Data in education and how it can be integrated with AI to develop adaptive learning systems, automate assessments and assignments, and implement virtual teachers and chatbots that support students throughout their learning journey. Many educational institutions have previously integrated digital technologies, but the COVID-19 pandemic has significantly accelerated the push for change. Over the past four years, institutions have been competing to implement the most advanced innovations.