RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE MOTIVATION

The impact of corporate social responsibility (CSR) on company performance is an important issue in organizational research and has been debated for decades. Only in recent years, however, have researchers turned their attention to aspects at the individual level, such as the relationship between CSR and job satisfaction or work engagement. However, understanding of how CSR activities shape organizational performance by influencing employee motivation remains partial. This article contributes to its improvement by analyzing the impact of CSR activities on the intrinsic and extrinsic motivation of employees. The findings show that CSR activities at both the enterprise and supra-organizational levels have a positive impact on intrinsic motivation, while not affecting extrinsic motivation – social responsibility neither promotes nor inhibits extrinsic motivation. It follows that CSR commitment can be used as an effective tool to induce intrinsic motivation without compromising extrinsic motivation. In addition, the results show a non-additive impact of CSR engagement at both levels, indicating a complex joint impact of different organizational levels and activities on employees' intrinsic motivation.