The Conditional Effect of Trust on Generation Z’s Environmental Behaviour: A Path Analysis Perspective

This study examines the conditional effects of trust on Generation Z’s environmental behaviour using a climate change risk perception framework within an input–output model. Climate change awareness initiates the process, while generalised trust (GT), institutional trust (IT), and community engagement mediate the relationship with environmental behaviour. Results show that individual trust plays a more significant role than institutional trust; however, their synergistic interaction is essential for developing climate change risk perceptions and community engagement. In low-trust contexts, community engagement emerges as a critical driver of positive environmental behaviour, underscoring the importance of trust alignment across individual and institutional levels. The findings underscore the need for strategies that address trust deficits and emphasise community-based engagement. Future research should explore the impact of cognitive biases, such as temporal discounting and status quo bias, to bridge the gap between awareness and action among Generation Z.

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Publication Details

Journal
Sustainability
Published
2026-02-12
DOI
https://doi.org/10.3390/su18041871
Primary Topic
Climate Change Communication and Perception
Type
article
Field-Weighted Citation Impact
0.00
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article

The Conditional Effect of Trust on Generation Z’s Environmental Behaviour: A Path Analysis Perspective

Kriselda Sulçaj Gura, Elena Kokthi, Oltjana Zoto, Adela Danaj
Sustainability
Climate Change Communication and Perception
article

The Conditional Effect of Trust on Generation Z’s Environmental Behaviour: A Path Analysis Perspective

Kriselda Sulçaj Gura, Elena Kokthi, Oltjana Zoto, Adela Danaj
article en

Abstract

This study examines the conditional effects of trust on Generation Z’s environmental behaviour using a climate change risk perception framework within an input–output model. Climate change awareness initiates the process, while generalised trust (GT), institutional trust (IT), and community engagement mediate the relationship with environmental behaviour. Results show that individual trust plays a more significant role than institutional trust; however, their synergistic interaction is essential for developing climate change risk perceptions and community engagement. In low-trust contexts, community engagement emerges as a critical driver of positive environmental behaviour, underscoring the importance of trust alignment across individual and institutional levels. The findings underscore the need for strategies that address trust deficits and emphasise community-based engagement. Future research should explore the impact of cognitive biases, such as temporal discounting and status quo bias, to bridge the gap between awareness and action among Generation Z.

SustainabilityVol. 18(4)
Agricultural University of Tirana (AL), University of Medicine Tirana (AL), University of New York Tirana (AL), University of Tirana (AL)
Climate action
Openalex Percentile: Top 63%
Climate Change Communication and Perception
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The Conditional Effect of Trust on Generation Z’s Environmental Behaviour: A Path Analysis Perspective — Kriselda Sulçaj Gura, Elena Kokthi, et al. · Sustainability (2026) | TGRS Research Map | TGRS