STRATEGIC DIMENSIONS OF HEALTH CARE IN BULGARIA

This article examines the strategic dimensions of healthcare in Bulgaria by analyzing the key challenges, management approaches, and opportunities for improvement in the field. The study uses a combination of quantitative and qualitative methods to analyze primary data collected through a survey of healthcare facility managers. The results underscore the necessity of more effective coordination, sustainable financing, a modernized regulatory framework, and enhanced support for healthcare personnel. The article proposes specific recommendations to improve strategic processes and the sustainability of the Bulgarian healthcare system.