Business intelligence and digital transformations in strategic planning and entrepreneurship

Purpose This study examines the impact of Business Intelligence (BI) and Strategic Planning (SP) on Strategic Entrepreneurship (SE) in the Jordanian commercial banking sector. Additionally, it investigates the moderating role of Digital Transformation (DT) in influencing these relationships. Design/methodology/approach The study employed a quantitative–deductive approach, using a self-administered questionnaire distributed to managers and decision-makers in Jordanian commercial banks. The data was analyzed using (PLS-SEM) with a bootstrapping technique to test the hypothesized relationships. The study specifically examines the moderating effect of DT on the relationship between BI, SP, and SE. Findings The study finds that both business intelligence and strategic planning are positively associated with strategic entrepreneurship. Furthermore, digital transformation negatively moderates the relationship between business intelligence and strategic entrepreneurship, while positively moderating the relationship between strategic planning and strategic entrepreneurship. Research limitations/implications As a cross-sectional study, this research cannot capture long-term trends in the relationships among BI, SP, and SE. Additionally, the research focuses solely on commercial banks in Jordan, which may limit the generalizability of the findings across different industries and regions. Originality/value This research introduces a novel theoretical framework integrating BI, SP, and SE while incorporating DT as a moderating factor. The study provides new theoretical and practical contributions by highlighting how digital transformation may enhance the impact of BI and SP on SE. These insights are valuable for banks seeking to use digital transformation to promote entrepreneurship and innovation.