Animated infographic for clean sea campaign and its impact on environmental attitudes

Damage to marine biodiversity caused by plastic waste has become an environmental concern; thus, protection efforts are necessary. In this case, digital media can effectively convey the importance of protecting biodiversity and increasing public awareness. This research seeks to develop a digital platform in infographic animation media to raise environmental awareness among university students. To this end, this study adopted a mixed-methods, exploratory design and involved 87 students in Indonesia as research participants. Data on environmental awareness was collected using test and non-test techniques. The collected non-test data were analyzed descriptively using percentages, and the test data were analyzed using a mean difference test. The results showed that the animated infographics created through these steps contributed positively to improvements in students’ attitudes toward environmental care. The contribution is evident in the average pre-test score of 70.38, which is lower than the post-test score of 85.92, indicating an increase in environmental care attitudes after the subjects watched the animated infographic. The developed media is expected to be an alternative to educate and campaign for environmental awareness, as well as a means of cooperation between institutions to save the environment.