EVOLUTION, INSTITUTIONALISATION, AND CRITICAL REVIEW OF THE CANON IN INVESTMENT MANAGEMENT EDUCATION

This paper presents an essayistic and conceptual study of investment theory as a century-old educational canon, examined in digital transformation and the era of artificial intelligence. It traces the formation and institutionalization of this canon through key conceptual foundations and organizational actors. The article explores how this canon is reproduced through textbooks, university curricula, and certification structures. The study highlights several structural limitations and methodological deficiencies, including the preferential treatment of fundamental analysis over technical analysis, the marginalization of alternative risk measures, and the critique of the statistical foundations of investment theory. It underscores the need to reconsider investment education's conceptual and pedagogical scope through more adaptive, interdisciplinary, and technologically aware approaches that reflect the realities of contemporary financial markets.