Beyond the click: the influence of consumer online browsing on product knowledge and Purchase intention

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Publication Details

Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-08-18
Primary Topic
Consumer Behavior in Brand Consumption and Identification
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article
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article

Beyond the click: the influence of consumer online browsing on product knowledge and Purchase intention

Yuliya Komarova, Delane Botelho
SPIRE - Sciences Po Institutional REpository
Consumer Behavior in Brand Consumption and Identification
article

Beyond the click: the influence of consumer online browsing on product knowledge and Purchase intention

Yuliya Komarova, Delane Botelho
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 19%
Consumer Behavior in Brand Consumption and Identification
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Beyond the click: the influence of consumer online browsing on product knowledge and Purchase intention — Yuliya Komarova, Delane Botelho · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS