STRATEGIC MANAGEMENT CONTEMPORARY ISSUES

This review analyses the how companies can be adapted to a world of contact change and technological transformations. It reviews three key topics in contemporary strategic management: Strategic agility, behavioural strategy, and digital ecosystems. The section on strategic agility explains how companies can sense and transform during crises, using examples from Covid-19 and the in Ukraine, while giving importance for the need for balance between flexibility and stability. The behavioural strategy section explores how cognitive biases affect the managerial decisions and how understanding these biases can improve the organization's performance. The last section explains the rise of the digital ecosystem and platforms, showing how collaboration, data, and networks redefine competition in the digital era. This review concludes that successful companies and those that combine these three topics during agility, physiological awareness, and technological connectivity remain resilient and competitive. Due to this, firms can transform challenges into opportunities for innovation and sustainable growth.