GEOPARK TOURISM: THE INFLUENCE OF DESTINATION PERSONALITY, REPUTATION, AND PREFERENCE ON TOURIST VISIT INTENTIONS TO IJEN GEOPARK

Ijen Geopark, recognized by UNESCO as a UGG site, is a unique global tourist destination known for its geological, ecological, and cultural attractions. Highlights include the rare Blue Fire phenomenon at Ijen Crater, sulphur mining, waterfalls, megalithic sites, beaches, and lava flows. This study examines how destination personality, preference, trust, and reputation influence tourists’ intention to visit. Data were collected via online surveys from both past visitors and potential tourists. Using Exploratory Factor Analysis (EFA) and Structural Equation Modeling (SEM), results show that destination personality significantly impacts preference and reputation, which in turn strongly influence visit intention. Surprisingly, destination trust does not directly affect visit intention. These findings contribute to geopark tourism, sustainable tourism, and destination marketing, offering practical insights for enhancing Ijen Geopark’s appeal. Future research could explore additional psychological and behavioral factors influencing tourist decisions at geopark sites.