CHALLENGES OF MASS TOURISM IN SINTRA: A CASE STUDY ON STAKEHOLDER PERSPECTIVES AND MANAGEMENT STRATEGIES

Mass tourism is rising globally, and Sintra, located near Lisbon, exemplifies its challenges. Once picturesque, the town now faces frequent overtourism episodes. This qualitative, descriptive case study explores the issue. After a literature review, eight stakeholder interviews were conducted. Participants included heritage managers, DMCs, guide associations, and two residents’ groups focused on sustainability and quality of life. Although key institutional actors declined participation, the study evaluates tourism’s impact on Sintra’s development. Butler’s model was also used to find the current development stage of this tourist destination, which has great cultural and natural importance. Findings reveal widespread concerns and strategic suggestions. To reduce pressure, stakeholders call for better information systems, capacity management tools, and promotion of lesser-known areas. Improved infrastructure – parking and public transport – is also advised. Mass tourism has tarnished Sintra’s image and visitor experience. Without integrated management, cultural and environmental damage looms.